The new design concept stands for around 100 new jeweler stores which will be developed over the next two years.
There are three main store typologies; high street flagship stores, shopping centre shop points and gold investment centre points.
The design will be based around a core concept however each typology will use a variation of this principal idea.
The project concept derives from a banks safety deposit boxes, using the simple idea of a strong, protective box holding the expensive jewelry.
The box is used in a modular style and repeated throughout the store to create the sense of continuity and repetition, using the same material and module........more
